Choosing a Web Designer

Numerous small business owners struggle with deciding on how to make a good choice for designing their website. They research the web for help with their website and locate that the choice is harder than they thought. Currently there are (literally) an incredible number of websites who claim to be expert web designers. However , one must be careful in choosing the right person or individuals in which to trust their firm image. In this article, I will attempt to categorize web designers into manageable groups, plus teach the reader the difference between the types.

Web designers fall into four general groups: freelance amateur, freelance professional, Web site design Company, Web Development Firm.

Freelance Amateur

The majority of web designers you will come across, especially searching the Internet, are freelancers. That is, individuals who do web design but are not employed by a web design company. A few are self-employed professionals but most of these freelancers are amateur-hobbyist types. They find a copy of FrontPage™ came with their MS Office™ Suite.
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They discovered how fun it could be to generate web pages so they started telling their own friends that they could “design” web pages.

The “pros” of using an amateur is that they are very cheap. The “cons” are too numerous to mention, but I will point out a few. They have no teaching; they have little knowledge of what makes a great website work; they do not understand Web coding or CSS but only FrontPage point and click; they do not understand general design and layout concepts and they have little real experience. The prevailing concern that they should be avoided for the serious business person, is that their work looks amateurish, which makes your company look amateurish. Who desires that?

Freelance Professional

A professional is frequently defined by simply being paid. Individuals think that if you are paid for something, then you are professional. Maybe that’s real in the Olympics, but for the business solutions world, you are not a professional until you are usually established and respected as one by your clients and peers. Freelancer expert web designers are a giant leap from the amateur in that they have established a portfolio of respectable work. They have some sort of qualified training and encounter and they have credentials that can be verified by contacting references. They have a good popularity with their clients and other professionals. In general, a good freelance professional web designer could be good person to have doing your site. But they are hard to distinguish in the amateur when you are just searching the web.

The upside is, if you find a good one these are significantly cheaper than a web design firm. But that is usually the only upside. If the budget limits you, a freelancer will do for a small task. But anything seriously important should be left to a professional company.

Some downsides to using a freelance pro are that they are usually part-time, meaning they may be limited in how much time they could devote to your project. They are also limited in what they can do for you. Most freelancers are usually specialists in one area and generalists in everything else. Some have no skills in anything except their a single specialty and often you will have to find others to fill roles. In addition , self employed are not always cheap although many of them are aspiring to create their own organization; some are highly sought after plus charge $100 per hour or more for his or her work. My advice here is, for those who have that much to spend, go with a company that has a team of professionals to get the job done within a timelier manner.

Web Design Company

This is the next step beyond a freelance professional. The web design company offers the “whole show”. They provide real project administration and have pulled together a team of web experts to get a broader range of jobs done. A company can offer a much higher level of expertise in web design, programming, content development and much more.

Such a company is usually very small, however large enough to handle larger scale projects. Compared to the most highly skilled freelancer, a company has a diversity associated with talent and collaboration working for them. The end-result is usually a much higher high quality product.

The only real drawbacks are on the one hand, the web design company is more expensive than a freelancer because there are many more people on the job. However , you get that which you pay for rings true. On the other hand, intended for very large projects or long term growth, web design companies may be too small and usually do not have the human recourses to accommodate that $500, 000 contract. In the end, for serious business people looking for quality and professionalism and who else can’t afford the big firm, this is the way to go.

Web Development Firm

Because the title implies, a web development firm is like any traditional company. They have got a staff of office workers, they have proprietors and officers, and they have a group of talented professionals who are compensated a good salary for their work. They often have a sales force that do inside plus outside sales. The quality of their work goes without saying, as you could hardly be so well-established by doing shoddy work. These firms offer groups of very talented professionals which work on your project and get the job required for a timely and extremely efficient manner. Additionally , they usually cover all facets of website development including marketing and advertising. They may possess teams of specialists that they can set up to your location and work in-house under a temporary contract. The possibilities are endless.

If price is not an issue and the highest quality work is necessary, after that this is who you want to do the job. Intended for smaller budget businesses, a quote from an established web development firm might knock you off your seat, but know that companies who have project requirements that reach hundreds of thousands of dollars know the score. Thus, really the only drawback for a web development firm is that they are usually very expensive. Then again, value is relative and bigger companies prefer to work with bigger companies.

In summary, the option is yours. I would recommend for the serious businessperson, that you budget a decent amount of dollars to properly design and execute a professional website. I would avoid the novice and outsource to an individual or company with good experience plus reasonable rates to create my web presence. If money were no object, then I would only deal with established firms and pay the big bucks to do a great job right and done well.