As being a full-time online marketer means you have to maintain a close watch on how Google can be ranking pages on the web… one serious concern is the whole issue associated with duplicate content. More importantly, how does getting duplicate content on your own site and on other people’s sites, affect your keyword rankings in Google and the other search engines like google?
Now, recently it seems that Google is more open about just how it rates content. I say “seems” since with Google there are years and years of mistrust when it comes to how they treat content and webmasters. Google’s whole “do as I say” attitude leaves the bitter taste in most webmasters’ lips. So much so, that many have had more than enough of Google’s attitude and ignore exactly what Google and their pundits say altogether.
This is probably very emotionally fulfilling, but is it the right route or attitude to take? Probably not!
Mainly because, regardless of whether you love or hate Google, there’s no denying they are King associated with online search and you must play by their rules or leave a lot of serious online revenue on the table. Today, for my major keyword content/pages even a loss of just a few places within the rankings can mean I lose countless dollars in daily commissions, therefore anything affecting my rankings obviously get my immediate attention.
So the whole tricky issue of duplicate content has caused me a few concern and I have made an ongoing psychological note to myself to find out every thing I can about it. I am mainly concerned about my content being ranked lower because the search engines think it is duplicate content and penalizes it.
My situation is compounded by the fact that I am heavily into article marketing – exactly the same articles are featured on hundreds, some times thousands of sites throughout the web. Naturally, I am worried these types of articles will dilute or cheaper my rankings rather than accomplish their particular intended purpose of getting higher ranks.
I try to vary the point text/keyword link in the resource boxes of these articles. I don’t use exactly the same keyword phrase over and over again, as I am nearly 99% positive Google has a “keyword use” quota – repeat the same keyword phrase too often and your highly linked content will be lowered around 50 or 60 places, basically using it out of the search results. Been generally there, done that!
I even like submitting unique articles to certain popular sites so only that site has the article, thus eliminating the whole duplicate content issue. This actually also makes for a great SEO strategy, specifically for beginning online marketers, your own site will require some time to get to a PR6 or PR7, but you can place your content and links on high PR7 or PR8 authority sites immediately. This can bring in quality traffic and help your own site get established.
Another way I combat this issue is by using a 301 re-direct so that traffic and pagerank flows to the URL I want ranked. You can also use your Google Webmaster Tool account to show which edition of your site you want ranked or even featured: with or without the “w watts w”.
The whole reason for doing any one of this has to do with PageRank juice — you want to pass along this ranking fruit juice to the appropriate page or content. This can raise your rankings, especially in Google.
Thankfully, there is the relatively new “canonical tag” you can use to tell the various search engines this is the page/content you want featured or even ranked. Just add this meta link tag to your content that you want ranked or featured, such as the example given below:
hyperlink rel=”canonical” href=”place your preferred link here”
Anyway, this whole duplicate issue has many faces and sides, and so i like going directly to Google intended for my information. Experience has shown myself that Google doesn’t always give you the full monty, but for the most component, you can follow what they say. Lately, over the last year or so, Google seems to have made a major policy change and are informing webmasters a lot more information on how they (Google) rank their index.
So if if you’re concerned or interested in finding out more about duplicate content and what Google says about it try these helpful links.
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First one is a very informative video clip on the subject entitled “Duplicate Content and Multiple Site Issues” which is offered by Greg Grothaus who functions for Google.